When the Luxury Brands Meet Hotels
When the Luxury Brands Meet Hotels- Creating a new experience of luxury dreaming space
Dressing up with luxury products seems not enough fashionable in this period. Architecture is an extension of fashion; it could be creating more luxury products by combining the brands with hotels. When you have a night in such hotels, you will find out, it is more attractive than wearing the brand clothing.
Gucci is going to run the hotel. Not long ago, Elisabetta Gucci, the Great-granddaughter of the founder of Gucci announced that she was planning the project of setting up the Brand Hotel chain, by using her own name. She also took part in the design of the hotel, and will open the first hotel in Dubai in the later year. The hotel will be containing 87 rooms, with the price from 500USD per night. So far, it’s reported that the hotel has been substantially completed; all will be done after the inner decoration.
At the same time, the French company, who own all right of GUCCI declaimed that GUCCI had nothing to do with the Hotel Chain Project set up by Elisabetta Gucci. When Gucci released its new series of 2011 Spring-Summer Gucci Bags, it holds its attitude to this case of “Protect the right of GUCCI brand; the legal action may be taken when it is needed.”
No matter what will be the result of the competition between these two “GUCCI”; it is clear that the luxury brands are trying their best to expend their fashion colonies. Start from 1995, when Ferragamo set up the hotel management company of Lungarno, more and more fashionable masters paid attention to the hotel field. Bulgari, Giorgio Armani, Diesel, etc. It is known that these masters won’t stop their talent in the drawing and sewing; they enjoyed good success from building and furniture.
They are not satisfied by conquering the wearing; they want more, living and driving.